Berlin, Germany’s capital has always been a focus point by the worlds rich and famous as well as some of the most influential people world wide. BUT, the city’s face changed quite a bit and with today, Berlin is one of the most recognized metropolises for fashion, music and the creative scene. Long time, real estate investments in luxury properties weren’t first choice when purchasing in Germany, but with the city’s increasing importance in fashion and also due to the fact Germany being one of the leaders in European politics, Berlin real estate market started to show first signs for increasing demand for luxury properties. Traditional regions for high-end luxurious real estate used to be neighborhoods a bit outside of Berlin’s city centre where sumptuous villas and houses could and still can be found. Neighborhoods like Dahlem, Grunewald and Zehlendorf are amongst the most well-known for luxurious living. Not to forget Potsdam, a near by city in the south of Berlin which always has been a sought-after location for the upper class to own a mansion on one of the many lakes you can find in that region. For a long time, the most preferred neighborhoods for apartments and penthouses used to be Charlottenburg and Tiergarten, but with the fall of the Berlin wall in 1989, the focus on Berlin’s centre and the former east part increased with plenty of opportunities to invest. Now, neighborhood like Prenzlauer Berg and Mitte are the most sought-after locations for a trendy apartment or penthouse.

Berlin is one of the world’s most vibrant cities, and the heartbeat at its centre is Berlin-Mitte. Here, artists, entrepreneurs, politicians and celebrities alike all share centre stage. You’ll find streets lined with the most exclusive shops, as well as the hottest galleries, restaurants, cafés and bars. Mitte is also home to Museum Island, beautiful squares and the new government district. The city is also well-known for being Germany’s event epicenter with glamorous events like Berlin Fashion Week and the Berlinale Film Festival beside many others.

Furthermore, architecture always played a big part in the city’s history. In the past, luminaries such as Richard Neutra, Le Corbusier and Mies van der Rohe designed houses for clients in Berlin and Potsdam. With all the changes over the last 20 years, Berlin became a center of attraction for architecture enthusiasts. Some of the worlds most famous and leading architects came to Berlin to design many of the new embassies, commercial buildings and residential buildings. Names like Frank Gehry, David Chipperfield, I.M. Pai, Daniel Libeskind and Norman Forster just to name a few who pop up in my mind right now, read like the who’s’ who in architecture and who all designed some more or less iconic buildings.

These days, just another big caliber of the design and architecture scene made his appearance with Berlin’s newest and maybe most glamour’s project. Philippe Starck – the illustrious magician of design – comes to Berlin. Philippe Starck, the man who is not only the most renowned designer of our time, but also the most versatile. His creations are already considered classics. With Yoo Berlin by Philippe Starck, he now draws upon his wide-ranging talents to create something entirely new, designer luxury apartments. Having already garnered accolades in London, New York, Sydney and Miami, as well as in many other cities around the globe, this innovative property developer is now coming to Germany’s capital. Extravagantly luxurious living spaces that would reflect the esprit and individualism of the people who lived there. Today, yoo is a brand sought after like no other. Each apartment or penthouse is unique – as original as the people who live there.

Back in May, right after the ground breaking ceremony, I visited the construction site and the showroom. Without a doubt, Yoo Berlin is located in one of the most historic and sought-after neighborhoods Berlins - a place where the legendary Friedrichstadtpalast once stood and a place that in the 1920’s toasted stars like Marlene Dietrich. To your right, historical façade of the Berliner Ensemble and to your left, Friedrichstrasse with its boutiques and restaurants. With gorgeous view of the Spree River, further attractions like the government district, Museums Island, Gendarmenmarkt and the Hackesche Höfe are all just a stone’s throw away. The showroom already offers the feel of the upcoming lifestyle at Yoo Berlin. All rooms boast the design language of Philippe Starck as well as some of its iconic design features. The showroom is conceived like an apartment with all the bedrooms, baths and living areas. When walking around you will forget that you are in a temporary space and you feel already pretty much at home. Two bathrooms and two bedrooms feature just two of the four interior designs available from where the future owner can choose from. Each of the four styles – Classic, Minimal, Nature and Culture – will inspire you to add your own elegant and stylish details to your home. Of course, the Yoo design team is always happy to help you run with your imagination. The sky is the limit!

Posted By: Peter Rabitz